IBM
The Worx Group developed the collateral for IBM's hospitality program at Super Bowl XL in Detroit. The highlight of the program is the attendee information booklet, a 24-page, spiral-bound piece diecut in the shape of a football, with a pigskin-textured front and back cover. The piece had to be portable enough to fit in a pant or jacket pocket, yet be large enough to display all agenda, activity, security and contact information legibly for a 35 - 65 year old audience.
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