Arga
The Worx Group was tasked with revitalizing the brand for Arga, a leading relevant marketing specialist and printer in the greater New Haven area. The old brand was confusing to the target audience: it looked very digital like a web design or programming firm, lacked a modern sophistication, and had readability issues when used at smaller scales. The new brand features a powerful mark that properly positions the company as a high-end analytical marketing company, while still showcasing its extensive printing capabilities.
To leverage Arga's core competencies of personalized, variable data documents and digital die cutting, the identity system features rounded diecut edges on all pieces while each business card has custom imagery pertaining that a person's specific interests, from hobbies to favorite foods to vacation spots to family members.
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